About Me

My name is Ping (firstname) Lu (lastname), hence the domain. And I have founded and exited two companies (Braufässchen and Pure Flavour) in the Food&Beverage Sector. Braufässchen has been selected as Top 3 Startups for German Founders Price (Deutscher Gründerpreis 2015).

I’m now dividing my professional time between Learning, Investing and Mentoring.

But, first a few words on my background.

founded two companies, both profitable, and mentoring a few selected people.

I was born in China and moved to Germany when I was a toddler, growing up in a few places around Germany – ending up doing my A-levels near Frankfurt.

I have studied Mathematics in Munich at Technical University of Munich. In hindsight Math was probably way to theoretical for me, but it did teach me a few things, one and foremost to always check the premise! Here is a positive take on my math degree.

How technology can enable so much good in our world has always fascinated me, making me a very tech-sawy user of technology but I have also worked as a freelancer and working student to pay for my time in university – mostly PHP, perl and quite a lot of JavaScript.

During my time at university friends asked me to program a webshop for their new product Braufässchen as a quick side project. This turned out to be a lot fun that I joined as a Co-Founder in 2012. From within Braufässchen we have launched a new company called Pure Flavour. I’ve been very lucky to be able to steer both companies from the beginning and through tough and exciting times. In 2018 I focused full-time on Pure Flavour to achieve a few personal objectives. This was super successful and the company returned amazing results in 2019 and 2020. Again I am very lucky to be able to exit both companies and focus my learnings and achievements on things that have been on the sidelines for all these years.

So what are my areas of focus?


Currently I am getting up to speed on three topics that I believe will be the foundation of our future:

  • AI, ML, NLP
  • AR & VR
  • Blockchain

Also I’m learning a lot about myself through my son 😅

My goal is to not only understand the technology more deeply but also to keep an open eye towards new business ventures that I might start or invest in.


For me money has and hopefully will always be a tool to achieve something, and never the end goal. After exiting my startup I was confronted with a new setup: no regular income but plenty capital to invest. So I started to learn a lot about generating passive income (not my challenge right now), F.I.R.E Movement (I like working) to technical and fundamental public company analysis.

Despite having some knowledge about the startup scene and venture capital market, I decided to put most my money into the stock market. This might be a surprise as the usual way after an exit is to start writing checks as a business angel or join a VC. First, I don’t like to follow the beaten path and secondly, I believe there are a few compelling reasons for not going the business angel route. I will elaborate more in a future post.


When I was starting my own business, one of sentences that stuck with me was: Experience doesn’t mean anything, you can do your job badly for three decades. This led me to always prioritize willingness to adapt and learn instead of experience. In hindsight this also meant I have made quite a few bigger and smaller, more importantly, easily avoidable mistakes. Most because I didn’t ask and didn’t want to listen to experience. Simple as that.

These days I try to give motivation and a little guidance to my mentees. I try to be inspiring and understanding of the individual backgrounds and characters. Not only do I get a lot of joy in seeing my mentees succeed in life but I am also learning a lot about myself and how to communicate.

For me this is one small part that I can play in giving back and helping people around me. It’s my way of saying: Don’t give up! Yes, the odds might be stacked against you, but don’t think you can’t succeed. It is possible, but it’s not going to be easy. Buckle up and don’t forget to enjoy the ride.

That’s me!

So, now you know quite a lot about me. What about you? Let me know on Twitter, via Mail or Linkedin. I’d love to hear from you!

I will leave you with one of my favorite quote (I like quotes a lot!):

“I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.”

Jeff Bezos

So long, onwards! 👋